The Facts About Electronic Cigarettes

On behalf of the Electronic Cigarette Association and its members, I am sending you this educational packet. It outlines our position as an industry association and provides information about electronic cigarettes to guide your deliberations about these products. We believe it is important to review the facts about these devices before making any decision that will affect the adult consumers who use these products as an alternative to combustible tobacco cigarettes.

In the following packet you will find a wealth of information and links to resources that will assist you as you address these critical issues. By reviewing this material, we hope you will come to understand the following about electronic cigarettes:

1) ECA members do not—according to each state law and as a condition of their membership in the association—market or sell their products to individuals below the legal smoking age of 18. We understand the sensitivity associated with advertising and marketing campaigns and their potential influence on minors. For this reason, we welcome the opportunity to work with you to put into place safeguards that ensure these products are not sold to minors. Many ECA companies request that retailers place
their product out of reach of the general public, generally behind the cash register counter, and request identification from consumers to verify legal age. These companies developed their products for long-term, committed smokers who are, for a variety of reasons, unable or unwilling to quit smoking and want an alternative that will satisfy their need for nicotine but not expose them to the toxic and carcinogenic chemicals found in combustible cigarettes.

2) We understand that nicotine is a highly addictive substance. The position of the Royal College of Physicians in the United Kingdom is informative and instructive as it relates to electronic cigarettes. It makes clear that while nicotine can be addictive, when it is ingested alone, there are no known adverse effects like those that occur through traditional tobacco delivery. It should be clear that, while they provide an alternative to combustible cigarettes, electronic cigarettes are not marketed as smoking cessation products. Companies that join the ECA pledge that they will not make cessation or health claims about their products. These companies readily acknowledge that cigarette smoking is an unhealthy habit and encourage smokers to quit.

3) Banning electronic cigarettes and treating them as tobacco products is not fair to the many consumers who use these products legally and for their intended use. Forcing adults to use electronic cigarettes in designated smoking areas is not only unfair but also unnecessary, as there is no associated threat of secondhand smoke. Many of the more than one million consumers of electronic cigarettes report that they appreciate having a product they can use in public that will neither annoy nor expose others to secondhand smoke. They are also able to use electronic cigarettes in the workplace without decreasing their productivity.

We look forward to working with you to determine how best to approach the sale and use of electronic cigarettes in your jurisdiction.  An outright ban of this product is unwarranted and only punishes your constituents who are committed smokers, many of whom are looking for an alternative to a product whose lethal health risks and effects are well-documented.

It is our request and hope that you will hear both sides of this issue and consider the desires of citizens who want to avoid the toxic substances found in cigarettes and have turned to electronic cigarettes as an alternative until they have the desire or willpower to change their unhealthy lifestyle.

I would welcome the opportunity to discuss this with you and answer any questions you might have. You can reach me at 202.587.5593 or email me.

Sincerely,
Matt Salmon
President
Electronic Cigarette Association

Download The Entire “Facts About Electronic Cigarettes” Educational Packet PDF

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